Building the brand behind a robotics revolution – where intelligence meets imagination.
Explore a selection of work that reflects the thinking, creativity and care we bring to every project.
Real World Examples
Not every success story needs a full case study. Sometimes a single result, client comment or challenge successfully solved says more than pages of explanation. Here are a few examples from across the Shine portfolio.
Shine In Practice
Big Digit
Repositioning proven logistics technology for a new market Built on established logistics software, Big Digit needed a brand that could appeal to ambitious ecommerce businesses without losing credibility with larger logistics providers. We created a confident new identity, strategic messaging platform and website designed to communicate scale, progression and performance.
- Repositioned proven logistics technology for a broader commercial audience.
- Created a confident visual identity and playful messaging built around scale and growth.
- Developed distinctive product identities across the Big Digit software suite.
- Built a digital platform serving both ecommerce brands and 3PL/4PL audiences.
Shine In Practice
Educational Trusts' Forum (ETF)
Helping over 52,000 people find educational support.Finding the right educational grant or source of support can be challenging, particularly for vulnerable children, young people and families navigating difficult circumstances.
Originally developed by Shine over a decade ago and recently rebuilt to improve performance, security, flexibility and search visibility, the ETF platform helps users connect with educational charities, grants and bursaries that may otherwise remain hidden.
- Searchable directory connecting 23 specialist educational charities and foundations
- More than 52,000 users accessed the platform between 2023 and 2026
- Over 33,000 visits to the charity search section during the same period
- Rebuilt and optimised to improve long-term performance, visibility and user experience
Shine In Practice
Langdon Customs & Excise
Reaching 38,702 targeted impressions in a new growth sectorWith major changes to UK vaping duty approaching, Langdon identified an opportunity to use its customs expertise to engage a growing new market. We created a targeted campaign combining specialist guidance, a dedicated landing page and paid LinkedIn activity, building visibility and trust while giving vaping businesses a clear route to further support.
- 38,702 targeted impressions across three LinkedIn campaigns
- 420 visits to the dedicated Vaping Products Duty landing page
- 30 Vaping Products Duty Guide downloads
- 45% average CTR, above the 0.4% campaign benchmark
Shine In Practice
Langdon Customs & Excise
Turning customs expertise into a powerful lead-generation tool.Many businesses understand they pay duty on imported goods, but few fully appreciate the impact it can have on cash flow, working capital and profitability. Langdon wanted a simple, engaging way to demonstrate the potential value of bonded warehousing while creating a meaningful starting point for future conversations.
- Interactive Duty Savings Calculator developed for the Langdon website
- Translates complex customs and bonded warehousing concepts into clear commercial benefits
- Provides instant savings projections based on real business inputs
- Designed to educate prospects and generate more qualified enquiries
"The Duty Savings Calculator has been a fantastic tool for illustrating the real benefits of bonded warehousing to UK and Irish importers. We're excited to see the conversations it generates with prospects and hope it becomes a key part of how we showcase our value and win new business.
Shine Creative made the whole process straightforward. They quickly understood our niche industry and delivered exactly what we needed."
Sam Richardson
Commercial Director, Langdon Customs and Excise Solutions
Shine In Practice
The European Nature Trust
Creating a clearer digital journey for conservation adventuresThe European Nature Trust’s Coexistence Adventures connect guests with some of Europe’s most important conservation projects. Ahead of its 2027 programme launch, Shine restructured a Travel section that had become difficult to navigate, creating a clearer, more engaging visitor journey while strengthening the conservation story behind every adventure.
- Rebuilt the Travel landing page around a clearer visitor journey
- Developed a repeatable template for all adventure pages
- Simplified content while strengthening TENT’s conservation story
- Created a flexible email toolkit to support future launches and campaigns
Explore the Adventures
"The design work is fantastic; it really adds value to our work for the environment, helping to engage more people with the natural world."
Jacob Dykes
General Manager, The European Nature Trust
Shine In Practice
Westminster French Protestant School Foundation
Giving a historic charity a stronger digital presenceThe Westminster French Protestant School Foundation (WFPSF) needed a digital presence that better reflected its heritage while making it easier for families to discover the support available. A refreshed brand and modern, user-focused website have strengthened its online presence, improved visibility and created a more effective platform for raising awareness, generating enquiries, and measuring future performance.
- Better positioned to raise awareness and generate new enquiries
- Improved user experience and online visibility
- Refreshed brand identity to better reflect the Foundation
- Introduced performance tracking to inform future improvements
“I would like to express my appreciation to the team at Shine for doing such an amazing job with our new website. They have transformed something that was very tired and dated to create a clean, modern and fresh user experience.
The team also went beyond the original brief to design a new logo which is a huge improvement on what went before while still staying true to the charity’s original ethos and history.”
Stephen Duval
Westminster French Protestant School Foundation
Shine In Practice
Langdon Customs & Excise - Multimodal
Creating a standout exhibition experienceAt one of the logistics industry’s flagship events, Langdon needed more than an exhibition stand – it needed a memorable presence that would engage visitors and showcase its expertise. Centred around the launch of an interactive Duty Savings Calculator, we created a fully integrated exhibition campaign that gave visitors a compelling reason to stop, start conversations and discover how Langdon could help simplify complex customs and duty challenges.
- Created a cohesive exhibition experience from concept to delivery
- Increased visitor engagement through interactive digital tools
- Strengthened Langdon’s presence with standout creative and messaging
- Turned conversations into opportunities through a memorable brand experience
Shine In Practice
Colas Rail
Accessibility scores improved from 70–85% to 99–100% following implementation.Improving accessibility, usability and digital inclusion across a major rail infrastructure website.
- Enhanced navigation and readability
- Improved support for screen readers and keyboard navigation
- Better colour contrast and accessibility compliance
- Improved mobile user experience
"What sets Shine apart is that they operate as a true extension of our marketing function – always on hand ready to support us. The team are consistently responsive and easy to work with, taking the time to fully understand briefs and maintain strong communication throughout a project, which gives us confidence and keeps delivery on track."
Alicia McKenzie
Head of Marketing & Communications, Colas Rail
Shine In Practice
Teloman
32 website enquiries generated in a single month following launch.A website rebuild designed to improve performance, support digital marketing activity and make it easier for customers to find the right products.
- Faster, more responsive website experience
- Improved support for ongoing PPC campaigns
- New landing pages aligned to key product categories
- Clearer user journeys and product discovery
"We are delighted with the work Shine carried out, updating and refreshing our website. The site looks sharper, performs much better, and the project was completed quickly and on schedule. Please pass on our thanks to everyone involved, especially Luke, who did a great job."
Anthony Rockall
Teloman
Looking for something specific?
We’ve showcased a selection of our work, but it’s only part of the story. If you’d like to see more relevant examples, get in touch and we’ll share projects, proof points and success stories that align with what you’re looking for.
From boutique brands to global leaders, our clients are as diverse as the projects we take on.
