As the face of survival, Bear Grylls has well and truly made his mark across the globe. But when someone this influential puts his visual stamp on a supporting initiative like Bear Grylls Survival Academy (BGSA), perhaps the greatest challenge is to create an identity that speaks to the existing brand, but carves its own path. As brand guardians, this was a challenge we were more than equipped to take on - helping to guide the brand not just from its inception, but over the course of our decade-long relationship.