Dell’Ugo & The European Nature Trust

Campaign development

ConceptIllustrationKey VisualsMessagingWeb

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Packaging the power of nature

What started as an inspiring initiative between NGO Salviamo L’Orso and our influential client The European Nature Trust (TENT) has now found its ways into select Waitrose stores around the country, thanks to pasta aficionados Dell’Ugo – with the #ShowYouCareSaveABear campaign striving to save Italy’s 60 last remaining Marsican Brown Bears from extinction, as well as raise awareness and encourage communities to live in harmony with nature. As part of our charitable commitment, we supported the initial campaign theme and key visual, then continued to develop messaging, web content, social assets and beyond. So, when you see this sticker in store, just know that this pasta not only tastes good, but does good too – with a percentage of all profits pledged to protecting these precious creatures for future generations.

“The team at Shine is just brilliant to work with. They advised on all aspects of the creative process, from design to the customer journey. What I really took from working together was just how responsive they were to any novel issues or concerns, leading to a finished product we could all be proud of.”

Freddie Ugo ,
Head of Sustainability ,
Ugo Foods Group

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