TE Connectivity

Brand awareness campaign

AnimationConceptCopywritingKey VisualsPowerPoint

Switching the world onto the next big solution

Following its acquisition of the KISSLING portfolio in 2019, global technology innovator TE Connectivity (TE) was ready to start making some serious noise about the industrial and commercial transportation (ICT) division’s latest product offering. To create a series of impactful brand awareness campaigns, an entire messaging exercise was first required to connect each product back to its specific application, in addition to TE’s overarching ‘Trust and Reliability’ focus. All of which informed the creative direction of not just the key visuals, but the complete marketing toolkit – including animated social posts, audience-specific messaging, punchy PowerPoint presentations, and more.

“Creating dozens of deliverables in a rather short timeline was ambitious and required strong project management skills. Not only was the campaign delivered on time and in cost, but Shine was reactive and flexible when our plans shifted – supporting us in successfully integrating a brand into the TE family.”

Lauren Way ,
Global Product & Integrated Marketing Analyst ,
TE Connectivity

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