TE Connectivity

Product naming and launch campaign

3D IllustrationAnimationCopywritingKey VisualsNaming

Redefining the next generation of electrification

When global technology giant TE Connectivity decided to relaunch its iconic Hybrid and Electric Mobility Solutions portfolio, more than just a bold new name was required – but a complete suite of marketing assets too. Derived from the words ‘High Voltage Next Generation’, the ‘HIVONEX’ identity was established after an intensive research and conception phase. What followed was a versatile toolkit of dynamic launch videos, complex 3D animations and slick social posts, all to support their pivotal global launch.

“I’ve been working with the team for several years but for this special project, our goal was to protect and differentiate our offer on the market – with creativity! We have just launched our new name and have already seen a good level of adoption, both internally and externally. Mission accomplished!”

Juliette Delforge ,
Senior Manager Integrated and Product Marketing ,
TE Connectivity

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