SEKO Logistics
Crafting SEKO’s digital evolution: A collaborative approach to a new global website
When SEKO, a global leader in logistics, set out to build a transformative new website, the mission extended far beyond compliance. They sought to create a primary lead generation tool that resonated with prospects, reflected their industry leadership and provided an exceptional user experience. Working in partnership with Chicago-based Marcel Digital, near SEKO’s HQ, we played a critical role in shaping key aspects of this complex project.
Following in-depth research into the competitive landscape and target personas’ needs for fast and seamless information access, we focused on elevating SEKO’s user experience through impactful design, content and site architecture. Our scope spanned concept ideation, wireframing and the creation of modular design components, complemented by support across content creation and copywriting.
Weekly check-ins and close collaboration with SEKO’s global marketing team and digital partners helped us collectively deliver a seamless site launch, timed to coincide with their global leadership conference. Together, we created a website that SEKO teams worldwide can proudly present to the market.
“Shine are by far the most superior design agency I’ve ever worked with. The level of talent, detail and initiative that went into this project is unmatched”
