Developing the visual brand for an inspiring new YouTube channel that merges running with conservation and conversation
The brainchild of Paul Gardiner (Co-founder, Terra Nova), Natural Born Runners is an innovative new YouTube project that marries Paul’s passion for running with his commitment to preserving the planet’s remaining wild places. The idea is to raise awareness around the Species, Spaces and Faces that characterise these natural enclaves – while doing something else close to Paul’s heart – running. Aimed at a younger demographic who may not typically engage with traditional wildlife documentaries, the brand required a fun yet impactful visual identity that would capture the essence of the project. We created a sharp new logo for the brand, and building upon that, a youthful and vibrant visual style that could be used for video overlays, with animated segments that graphically depict Paul’s running routes while exploring some of the earth’s most remote places.
‘Working with Shine over the years has been an incredible journey. Their creativity, innovation and bold ideas truly help to elevate our brands into the stratosphere. It’s been a joy to work with them on Natural Born Runners and witness our vision come to life’
