Midland Metro Alliance
Celebrating 10 Years of Regional Transformation
When the Midland Metro Alliance approached us to create a commemorative brochure marking a decade of delivery across the West Midlands Metro network, the project quickly evolved beyond a traditional anniversary piece.
Rather than simply documenting infrastructure milestones, the publication became an opportunity to tell the wider story behind the programme – highlighting the long-term social and economic impact created across Birmingham and the Black Country.
Working closely with the Alliance team and delivery partners, we helped reshape the narrative around regeneration, connectivity and opportunity, ensuring the brochure reflected not just what had been built, but what the programme had enabled.
Our role spanned messaging development, copywriting, editorial structure, information hierarchy and full creative design, alongside the creation of a bespoke 10-year anniversary marque aligned to the existing MMA identity.
To support the storytelling, we introduced impact-led layouts, timeline spreads, programme mapping and carefully integrated statistics that balanced engineering credibility with human outcomes.
The final brochure positioned the Midland Metro Alliance not simply as a transport programme, but as a collaborative delivery model helping drive regeneration, sustainability and long-term investment across the region.
“It was very easy to collaborate with Shine Creative, their hands-on approach, especially in the early stages was pivotal in turning the brochure from an idea to reality.
We’re delighted with the final product and demonstrates the legacy created by the MMA”
