Langdon Customs and Excise Solutions
Turning customs expertise into engaging content
Langdon has nearly 40 years of expertise in customs and excise software and services. They know their industry inside out. The challenge was ensuring more of that knowledge reached the retailers, manufacturers and logistics providers who needed it most.
Since partnering with Shine on an ongoing retained basis, Langdon has transformed its content output from occasional updates into a consistent, insight-led programme spanning SEO content, email marketing, social media and audience engagement.
Results at a Glance
- 408% increase in average monthly LinkedIn impressions
- 24% engagement rate, significantly above LinkedIn benchmarks
- 562 new followers added on LinkedIn
- 21.9% email open rate, outperforming industry averages
- 31.87% increase in organic search visibility
From occasional updates to a structured content engine
Shine came on board in June 2025, taking ownership of Langdon’s content strategy and production. The first step was understanding what Langdon’s audiences were actively searching for and building a structured editorial plan around those insights.
As a result, the content mix shifted significantly. Where output had previously been sporadic, it became regular, varied and strategically aligned, combining SEO-driven blog content, email newsletters and LinkedIn activity across multiple formats including carousels, photography, video and animation.
A combination of subject-matter expertise and consistent execution has been central to the success of the programme. Customs and excise is a highly technical sector, requiring content that is authoritative enough to build trust with industry professionals while remaining accessible to wider audiences.
Today, Langdon has a content engine that reflects the depth of its expertise and continues to support visibility, engagement and lead generation between sales conversations.
