Langdon Customs and Excise Solutions

With significant changes to UK vaping excise duty on the horizon, Langdon needed a campaign that would cut through complexity and help businesses understand what the new regulations meant in practice. The objective was to educate decision-makers with clear, practical guidance while positioning Langdon as the trusted authority on customs and excise duty compliance.

Working closely with the Langdon team, we developed a dedicated campaign landing page with a series of resources designed to simplify complex information and encourage readers to reach out to Langdon’s experts. The resources included a comprehensive guide, an educational video explaining the changes and a downloadable readiness checklist. We also produced three targeted LinkedIn adverts, each tailored to raise awareness, drive traffic and encourage engagement with the campaign.

By combining informative content with a clear user journey, the campaign transformed a highly technical subject into an accessible and engaging experience. Every element was designed to build trust, demonstrate Langdon’s expertise and provide genuine value to businesses navigating regulatory change.

The campaign generated 38,702 LinkedIn ad impressions, driving 420 landing page views, 30 guide downloads and a qualified lead directly through LinkedIn. More importantly, it reinforced Langdon’s position as a knowledgeable industry partner, helping businesses prepare for legislative change while creating meaningful opportunities for future conversations.