Langdon Customs and Excise Solutions

For Langdon’s presence at Multimodal, the ambition went beyond simply creating a great-looking exhibition stand. The challenge was to turn a complex customs and excise proposition into an experience that would stop visitors, spark curiosity and give the sales team meaningful reasons to start conversations.

We began by considering the stand as a series of communication zones, each with a clear role in the visitor journey. Working alongside the appointed stand builders, we developed a physical environment that supported this thinking while feeling unmistakably Langdon.

Rather than filling the space with conventional product and service messaging, we led with questions around cash flow, duty and the real cost of importing goods. At the centre of the experience was Langdon’s new Duty Calculator, giving visitors an immediate way to explore their own potential duty exposure and creating a natural route into a conversation with the team.

The concept was reinforced throughout the stand, from a physical wine bottle installation visualising how duty contributes to the cost of different bottles, through to animated screen content, square-format collateral, branded cube giveaways containing wine gums and live social activity supporting the event.

The result was a joined-up exhibition experience where every detail had a purpose – helping Langdon turn technical expertise into something tangible, accessible and genuinely engaging.