Dermatonics
Launching a new footcare range from top to toe
Ahead of the launch of its Natural Care range, British skincare company Dermatonics was looking to find its feet in a new consumer market that stepped beyond just the parameters of podiatrists. Before we started promoting the range – including the creative direction of its whimsical TV ad – our first challenge was to establish the initial visual identity. The ingredients were our primary inspiration, beautifully illustrated across all product packaging designs to create the foundation of their fresh new green and gold line – now stocked by Boots, Superdrug and Amazon in over 30 countries across the globe, plus thousands of podiatry clinics worldwide.
“The green and gold range stands out brightly on our shelves and now accounts for half our sales. We will be forever grateful to Sam and her team for the contribution they made to its success.”
