Colas Rail
Animation & Motion GraphicsCampaign Asset CreationCampaigns & CommunicationsContent & CreativeCopywritingDesign for PrintIllustration
Stopping accidents in their tracks
As a leading provider of rail infrastructure services, Colas Rail takes its duty of care extremely seriously – calling for a new ‘Slips, Trips and Falls’ safety campaign to build on the momentum of its overarching ‘Free to be Safe’ movement. From character development, animations and GIFs to posters, leaflets and giveaways, this campaign evolved into a complete suite of global marketing assets that clearly communicated the importance of site safety.
“Despite the serious nature of this project, our tongue-in-cheek approach proved a great way of overcoming the stigma of site safety – using humour to break down the taboo of asking for help or taking precaution.”
Copywriter ,Shine Creative
