Redefining the next generation of electrification

TE Connectivity
Product Naming and Launch Campaign

Redefining the next generation of electrification

TE Connectivity
Product Naming and Launch Campaign

When global technology company TE Connectivity (TE) approached us to help relaunch its iconic Hybrid and Electric Mobility Solutions (HEMS) portfolio, what followed was more than just the bold new name ‘HIVONEX’ - but a complete suite of powerful marketing assets that were guaranteed to make just as big an impact.

The Project

Derived from the words ‘High Voltage Next Generation’, the new HIVONEX name encompassed the extreme resilience and innovation that defines this portfolio of connectors. A name this striking then set the standard for the assets to come, including a versatile toolkit of dynamic launch videos, complex 3D product animations and slick social posts, which equipped TE with everything they needed to relaunch the series in style.
NAMING | COPYWRITING | 3D ILLUSTRATION | ANIMATION | SOCIAL

"I’ve been working with the team for several years but for this special project, our goal was to protect and differentiate our offer on the market - with creativity! We have just launched our new name and have already seen a good level of adoption, both internally and externally. Mission accomplished!"

Juliette Delforge - Sr Manager Integrated and Product Marketing, TE Connectivity (ICT)
Inspiration, founded on traditional values
If you have a project you’d like to discuss, get in touch at
hello@shinecreative.co.uk