Showcasing technical complexity through smart creativity

TE Connectivity
Product Animation

Showcasing technical complexity through smart creativity

TE Connectivity
Product Animation

As a key design partner for global technology company TE Connectivity (TE), we’ve supported them across many a product launch over the course of our 12 year partnership. And what better way to showcase the innovation behind each of their latest product offerings than through the power of beautifully detailed and lifelike animation?

The Project

To reveal the inner workings of the product range, we first had to get inside the minds of TE. Truly understanding the intricacies of each component and the complexities of the assembly process was essential, if we were to accurately replicate every detail in the design - as well as animate the product sequences at exactly the right angles. Understanding the technicalities of the portfolio was ultimately a skill in itself but on top of this, we also succeeded in bringing the various features and benefits to life, in a way that was both informative yet visually dynamic – and showcased the impressive capabilities of the products.
Animation | Design

“Design is in the detail, so it was great to be involved in animating a product series where there were so many intricacies to unpack. The end result was truly lifelike and something we were really proud of.”

Daz Thompson - Senior Designer, Shine Creative
Inspiration, founded on traditional values
If you have a project you’d like to discuss, get in touch at
hello@shinecreative.co.uk