Delivering all the ‘tools’ for a great campaign

Toolbank
Seasonal Campaign

Delivering all the ‘tools’ for a great campaign

Toolbank
Seasonal Campaign

Selling through a vast network of independent stockists, Toolbank is a leading wholesale distributor of hand and power tools - with their ‘Real Deals for You’ (RD4U) Christmas campaign one of the largest in the industry. For the last 20 years, we have had the pleasure of driving the creative. So, when January rolled around, it was back to the drawing board to decide on a fresh concept that aligned with the key USPs: quality products from trusted brands, available locally.

The Project

Our ‘Christmas Rewritten’ idea provided a clever way to reference all the best bits of the campaign, substituting well-known lyrics for key product and sales benefits. After completing the huge two-week product photoshoot, we were then onto the rollout! As such, our job was two-fold: attract over 2,000 stockists to sign up for the promotion, before providing them with an entire marketing toolkit that would help to maximise footfall over the festive period. To empower Toolbank’s sales reps to sell the campaign to stockists, phase one included the creation of a ‘Why Buy Me?' sales pack, which outlined all the point-of-sale, digital assets and social support that stockists could expect as part of phase two. On top of these assets, all B2B support was enhanced by our year-round B2C website (new and improved for 2022) and targeted social media activity, which provided another great way of driving sales back to the stockists.
Campaign | Print | Digital | Social | Web | Copywriting

"For the last 20 years, Shine has worked closely with us to build our Real Deals for You promotion. Not only is the project always approached with enthusiasm and great attention to detail, but the team are great to work with, constantly challenging us on the overall direction and development."

Nikki White - Marketing Manager, Toolbank
Inspiration, founded on traditional values
If you have a project you’d like to discuss, get in touch at
hello@shinecreative.co.uk