Counting down to match day, naked

Exeter Chiefs

'EXPOSED' Series Charity Calendars

Counting down to match day, naked

Exeter Chiefs

'EXPOSED' Series Charity Calendars

Ever since their Premiership promotion in 2010, Exeter Chiefs have taken the rugby world by storm - clinching the momentous ‘double’ back in 2020 to secure their place in the sporting hall of fame. As their official design partner, we are thrilled to support them on their road to victory - and after four years sponsoring their charity calendar ‘EXPOSED’, we can confirm they’ve never looked hotter!

The Project

Over the years, we’ve been super ‘hands-on’ across every aspect of the production, from concept, design and photography art direction to messaging and social media. With four very successful calendars under our belts, 2024 sees the launch of another exciting edition to the series, along with a new stream of merchandise ideas that promise to raise funds for the Exeter Chiefs Foundation.

art direction | design | CAMPAIGN | Social | print

"I’ve spent many a cold Saturday afternoon watching Chiefs from the stands, but it was a whole new experience being up close and personal! It’s incredibly important to support our rugby clubs during these challenging times and help raise funds for the Exeter Chiefs Foundation…the pleasure was all mine!"

Sam Stokes, Owner and Creative Director, Shine Creative

Inspiration, founded on traditional values

If you have a project you’d like to discuss, get in touch at

hello@shinecreative.co.uk