Stopping accidents in their tracks

Colas Rail

Global Safety Campaign

Stopping accidents in their tracks

Colas Rail

Global Safety Campaign

As a leading provider of rail infrastructure services, Colas Rail takes its duty of care extremely seriously - calling for a new 'Slips, Trips and Falls' safety campaign that could build upon the momentum of its overarching ‘Free to be Safe’ movement and take essential steps towards preventing avoidable accidents in the workplace.

The Project

With shock tactics no longer proving effective with employees, the mischievous and slightly sinister character of Ratty was introduced to showcase the various risks at play, while balancing a harsh message with a lighthearted, illustrative approach. From character development, animations and GIFs to posters, leaflets and giveaways, this campaign evolved into a complete suite of marketing assets that clearly communicated the importance of site safety - and what can happen when you fail to take it seriously.

"Despite the serious nature of this project, our tongue-in-cheek approach proved a great way of overcoming the stigma of site safety - using humour to break down the taboo of asking for help or taking precaution, without it becoming a lecture!"

Amy Finn - Copywriter, Shine Creative

Inspiration, founded on traditional values

If you have a project you’d like to discuss, get in touch at

hello@shinecreative.co.uk